Nowdays, a good logo is the cornerstone of your brand. It helps customers understand what you do, who you are, and what you value. That’s a lot of responsibility on a tiny image! In this article, Product Digi will give you the definition of what a logo is and what are the best Logo Makers to make the most of it.
What is a Logo?
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values. Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
A logo makes you stand out from the competition
Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses. This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors look like so you can position yourself.
Check out how the Cactus Dental logo separates itself from the sea of cliche tooth logos in the dental industry by taking a feature unique to their geography and turning it into a toothbrush. Of course, you don’t want to be so unusual that potential customers don’t understand your brand.
A logo identifies key information about your business
Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic, and your brand values.
For example, a company might use circuit imagery in its logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmentally. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels
A logo builds brand recognition
Logos also leave a visual impact that reminds your customers that, well… you exist! In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.
Think about brands like Nike or Mcdonald’s, whose logos are so ubiquitous that they can be instantly recognized with or without the name attached. It’s no surprise that logos are such a central part of brand identity.
20 Best Logo Makers for Graphic Designers
Canva Logo Maker
Canva is probably the most hands-on logo maker for on the list and can be great for beginners. Canva also has a fairly intuitive design process making it easy to get get started.
The templates are broken down by niches such as badges, art/design, fashion, sports, food and drink, automotive, and more.
Logo Maker by Ucraft
Logo Maker by Ucraft is a free logo generator that helps you create a professional logo in just a few clicks.
You’ll find a selection of icons, fonts, and shapes to use for designing a logo from scratch.
Looka Logo Maker
Looka is an interactive, AI-powered online logo maker.
Design using artificial intelligence continues to grow in popularity, as there are plenty of options to choose from spanning a wide range of creative styles.
Turbologo
Turbologo is an online logo maker for business. Turbologo offers color pallette suggestions as well as icon ideas to assist in creating custom logos.
Tailor Brands
Tailor Brands Logo Maker offers a great free online logo maker. With this free logo generator, you can create a custom logo design in just a few minutes.
Wix Logo Maker
The Wix Logo Maker is an online design tool powered by Artificial Intelligence (AI) that allows you to create and customize a professional logo for free.
Logomaker
Logomaker allows you to make a logo online in minutes and is especially well known for the platforms ease of use. Simply select your industry and add your brand name on the first screen. Then click Make A Logo, and you’ll be prompted to choose three logo types, font styles, and layouts. Then you’ll see a list of logo design ideas you can edit and save to make it your own.
Logo Garden
LogoGarden is an online logo maker for businesses. LogoGarden helps businesses create professional logos, build a website, create business cards, and customize a variety of promotional items.
Designhill
If you’re looking for premium logos, this online logo creator will give you dozens of high-quality options to choose from. Designhill asks you a series of questions about your brand, then provides tailored options based on your answers. You can tweak colors, slogans, symbols, and other customization options to determine which style best fits your brand.
LogoGenie
Logogenie provides you with a free, online logo design system to create low budget logos. The free logo design engine allows you to create logos without going through a design company.
BrandCrowd
BrandCrowd is another logo creation site for business owners. This one gives you logo ideas once you enter your business name and click Make Logos Now. You can also browse BrandCrowd has designed for inspiration before giving away any information. Once you find the perfect logo, you can personalize it in BrandCrowd’s editing tool. You’ll be able to tailor the layout, colors, text, shadows, and other design elements to fit your brand.
Hipster Logo Generator
Hipster Logo Generator is an online logo generator with a no-frills approach to logo design.
Users follow a three-step design process to create their logo, which they can then download in PNG or SVG format for free.
GraphicSprings
If you’re looking for a powerful do-it-yourself custom logo maker app, GraphicSprings is a good choice for you. You just have to enter your business name and tagline (optional) and an editor will appear.
You’ll have access to a library of logos to start from, then you can customize any part to make it your own.
Themeisle Logo Maker
Themeisle LogoMaker allows you to make a professional-grade logo for any type of online communication. Thanks to its user-friendly interface, creating a multipurpose logo doesn’t take much time.
You can use the same logo for your social media by downloading it in a pre-sized PNG format
Placeit
Placeit offers over 13,000 different logo designs for you to choose from.
All you need to do is enter your business name and industry into the generator and a list of cool logos will appear. Each logo has its own color scheme and aesthetic.
LOGO.com
LOGO.com is the best online logo maker on this list, in our opinion.
Apart from a strong, category-defining domain name, the logo maker is fun to use. They don’t ask you for personal details until you’re happy with your logo and ready to purchase.
Hatchful
If you’re looking for the best free logo maker online, Shopify has got you covered.
Hatchful is a mobile app for iOS and Android that helps you build a brand from scratch, right from the palm of your hand. It’s also trusted by 140,000+ business owners.
Namecheap
Namecheap is one of the popular domain registrars that also offers a great online logo maker.
Squarespace
Website building platform Squarespace also has a great free logo maker that free and paid users alike can use to create high-quality logos from scratch.
While they don’t have has many options as some of the others options listed above, their logo builder gives you enough to get started creating your logo.
FreeLogoDesign
FreeLogoDesign is a free online logo software helping entrepreneurs, small and medium businesses, freelancers or associations to create professional logos in minutes!
Conclusion
Now you have a great idea of where to get started with your startup’s logo. So get inspired and get creative! With all of the logo design tools and resources above, you’re well on your way. If you have any tools or resources we may have missed, let us know in the comments below.
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