Top 10 SpyFu Alternatives For Bloggers and SEOs

Are you looking for SpyFu alternatives or competitors? SpyFu is an excellent SEO software but not suitable for everybody. Therefore, here is a curated list of the best paid and free alternatives to SpyFu in 2023 for you to compare for your business or organization.

Compare details, pros and cons, pricing and more from SpyFu alternatives and competitors in order to make an informed decision for your business. Plus, some come with additional tools and benefits that may make them a better choice, depending on what you’re looking for.

What is SpyFu?

SpyFu is a competitor research tool that has over 7 billion results across 102 million domains. One of the major reasons most people use SpyFu is that every plan includes unlimited searches and their membership starts at just $33 per month.

But there are some limitations with SpyFu such as:

• Lack of accuracy in the keyword data
• You’ll get PPC details of AdWords only (no data is provided such as Bing or other PPC networks)
• It offers a limited list of tools when compared to SEMrush

But if you’re looking for some other better SpyFu alternatives or competitors, here’s a handpicked list of SEO tools for you. Let’s dive into the details without much ado.

Pricing and Plans

Is SpyFu free? No, it is not. As mentioned, SpyFu’s Basic plan begins at $33 per month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder, SpyFu doesn’t price by search results.

All plans come with an unlimited number of domain, keyword, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for ad hoc keyword research.

Top 10 SpyFu Alternatives For Bloggers & SEOs

In this segment, Best SaaS Tools will explore the top SpyFu alternatives in more detail and assess their features and limitations. Whether you’re a small business owner, marketing professional, or SEO stalwart, these SpyFu alternatives will surely take your competitive research to the next level.

SEMrush

SEMrush is one of the best SpyFu competitors and it is a popular SEO toolkit that is used by more than 6,000,000 people worldwide. Although it is 3 times more expensive when compared to the SpyFu but Semrush offers over 40 amazing tools that make it worth every penny.

You can easily explore your competitors’ keyword rankings on desktop and mobile. Also, you’ll find every detail including:

• Their keywords
• Estimated monthly traffic (including the traffic cost)
• Their keyword positions (including their changes)
• Their competitors
• The overall trend for the keywords they are currently ranking for

The main differences between Spyfu vs SEMrush are:

• SpyFu provides unlimited search results on higher price plans, whereas SEMrush still caps each tier
• SpyFu has over 10 years of competitor data, whereas SEMrush goes back to 2012
• SEMrush has many more capabilties as an SEO platform, whereas SpyFu is more limited to competitor analysis
• SEMrush has a Traffic Analysis tool, whereas SpyFu does not
• SEMrush has a better overall keyword research tool compared to SpyFu

All in all, Organic Research from SEMRush gives you an excellent overview of any website in the world. You can also check our detailed SEMRush review where you’ll find all the details along with its features, pros and cons in our partner.

Ahrefs

Ahrefs is another very popular all-in-one SEO platform. Like Semrush, it’s known for being one of the most sophisticated tools in the market and is a favorite of SEO professionals. It’s no surprise that Ahrefs grabbed the second spot on the list. For many, it’s unarguably the best SEO tool, surpassing any other, including SpyFu. Its features are comparable to Semrush, with similar depth in data and the same level of accuracy.

Compared to SpyFu, Ahrefs include way more functionality; however it particularly excels in some aspects – its site-specific and web-wide crawling abilities are unparalleled, its competitive analysis is too broad and exhaustive, and its keyword management feature is extraordinary. In short, it’s an authoritative SEO tool suite and an excellent alternative to SpyFu.

The main differences between SpyFu vs Ahrefs are:

• Ahrefs has a broken link checker, which you can use as part of your link building strategy, whereas SpyFu doesn’t have this feature
• Ahrefs has an SEO toolbar feature, whereas SpyFu does not have a toolbar extension feature
• SpyFu is much more affordable than Ahrefs, with plans starting from just $33/month, whereas Ahrefs’ plans start at $99/month
• Ahrefs offers a 7 day trial for just $7, whereas SpyFu doesn’t offer a trial, although it does have a 30-day money-back guarantee
• Great SEO tools are one of the most important investments you will make for your online business, and whether you are planning on hiring someone to help you with this, or doing it yourself, you will want to be sure you are using the right tools for the job.

Ahrefs backlink database is also one of the largest in the industry, so it’s fantastic for finding new link-building opportunities. Other tools include the Keyword Explorer, Content Explorer, Site Audit, and Rank Tracker.

Mangools

If you’re searching for an affordable SpyFu alternative, Mangools is for you. It offers you 5 different SEO tools including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

One of the major reasons most people use Mangools is because of KWFinder. KWFinder is an amazing tool that helps you find hundreds of easy to rank keywords in almost every niche. KWFinder has a huge database of keywords. Have a look at the following numbers to see how big its data is.

Here are some of the biggest benefits of using KWFinder for keyword research.

• Gives you access to over 45 SEO metrics including DA, PA, TrustFlow, Estimated Visits and so on to find low competitive keywords
• KD (keyword difficulty) is provided which is mostly accurate
• Find the CPC value
• You can also discover your competitors keywords

KWFinder generates up to 700 keyword suggestions based on your pricing plan where you’ll get keyword suggestions in three sections including;

• Related keywords
• Autocomplete
• Questions

At just $30 per month, Mangools offers you the juicy SEO tools including KWFinder. All in all, Mangools offers you a great set of SEO tools at affordable prices.

iSpionage

iSpionage is one of the best like-for-like SpyFu alternatives. Like SpyFu, it’s primarily geared towards SEO and PPC competitor research. However, it goes beyond SpyFu to offer even deeper insights. You can use SpyFu to gather insights into your competitor’s target keywords, ads, budgets, and bidding strategies.

iSpionage has two of its own proprietary metrics that enable you to assess campaign profitability: AEI (Ad Effectiveness Index), and KEI (Keyword Effectiveness Index). You won’t find these metrics on SpyFu, but they’re incredibly useful and give you a good idea of which ads and keywords are performing best for your competitors.

However, on top of that, you can also use it to gauge the profitability of their campaigns and get a view of their entire sales funnel, including the landing pages they’re using to turn clicks into conversions. This is something you can’t do with SpyFu alone.

Spionage Advantages

• iSpionage provides localized PPC data for a better overview of location-based PPC campaigns.
• Likewise, iSpionage provides snapshots of competitors’ landing pages for a better overview of competitors’ SEO and PPC strategy.
• iSpionage includes dedicated matrices – ‘Keyword Effectiveness Index’ and ‘Ad Effectiveness Index’- to evaluate the campaign’s profitability better.

Disadvantages

• SEO data needs to be more refined and elaborate.
• Backlinks are not as exhaustive as SpyFu.

If you want a SpyFu alternatives purely geared toward competitive intelligence, iSpionage will be the best option. iSpionage is similar in functionality to SpyFu and is primarily designed to tackle SEO and PPC research and reporting.

Serpstat

Serpstat is a veteran in the digital marketing field and offers a range of intuitive features to tackle the technicalities involved in SEO and PPC. It emphasizes its simplicity and the complete keyword research tool; however, its competitive intelligence capabilities are also top-notch.

Serpstat boasts a massive domain database of its own and provides in-depth insights about your site and competitors’ domains. Additionally, Serpstat offers data in a clear, easy-to-read format which is a big advantage given that SpyFu is notorious for its cluttered dashboard.

Serpstat’s Domain Analysis Tool gives you a detailed overview of any website in the world. It’s an incredible competitor analysis tool to discover your competitors’ paid and organic research strategies.

You can easily discover everything from:

• Search visibility
• Estimated organic traffic
• Organic keywords
• New keywords and lost keywords
• Keyword positions (improved and declined)
• Search volume for those keywords (including CPC value)
• PPC keywords

Serpstat is one of the growing SEO tools that offers you all the tools you need for SEO, PPC and SEM campaigns. Although it’s expensive when compared to SpyFu but you’ll also get access to more SEO tools.

SEO PowerSuite

SEO PowerSuite is a SpyFu free alternative. Similar to Semrush, SEO PowerSuite is a complete tool package with numerous features packed into its interface. However, it’s downloadable software, meaning you must install it on your PC rather than operating it through a web browser.

SEO PowerSuite is an extremely feature-rich solution with tons of tools in its arsenal. Those tools are grouped into four main toolkits: the Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant.

The Rank Tracker allows you to track your position in over 300 search engines and find new keyword ideas. It includes over 17 different keyword research tools to make it easy to find keywords your competitors don’t know about.

SEO SpyGlass is for SEO competitor research. You can use it to analyze your competitor’s domains and uncover their most powerful backlinks. They have their own database, however, you can integrate Google Analytics and Google Search Console, giving you more control over your SEO research and goals.

SEO PowerSuite Advantages:

• Its rank tracker tool is extremely adept in scouring search engines to churn new keyword ideas and offer better insights about SERP.
• Furthermore, it contains additional keyword research tools to assist you in easily uncovering untapped keywords that your competitors might not have targeted yet.
• Likewise, the interface is neat and clutter-free. You can easily navigate it and find different features. It significantly improves user experience and assists neophytes in extracting maximum benefits from the platform.
• Its unique SpyGlass toolkit is another glittering feature that enables users to conduct thorough competitor research. You can exploit it to explore competitors’ domains, evaluate their backlink profiles and assess their on-page strategy.
• Besides, SEO PowerSuite maintains its own database, which can be easily linked to the search console or Google analytics to offer a better overview of the data and seamless monitoring of key SEO matrices.

Disadvantages:

• Desktop-based functionality might be a hindrance in terms of the speed of fetching data.
• No monthly plan, which might put off neophytes.

Despite its rich feature set, SEO PowerSuite is very affordable. It offers one of the most generous free plans around and even the premium licenses are a fraction of the cost of some of its competitors.

The reason it’s so affordable is that it’s a desktop tool. The company doesn’t have to pay for all the costs associated with running a cloud-based platform, so they can pass those savings onto the end-user.

SE Ranking

SE Ranking is another great all-in-one SEO software solution like SpyFu. It’s our top pick for individuals (rather than businesses) as it offers a good balance of features and affordability. Like SpyFu, SE Ranking includes a suite of top-level tools for both SEO and PPC—and there’s a lot to like about all of them.

SE Ranking rank tracking tool is very accurate and comes with daily updates so you always know the data you’re seeing about your organic positions is up to date. You can use it to track keyword rankings across all major search engines at the local level (country, region, city, etc.). It is in-depth website audit tool is another standout feature. It’s a very powerful auditing solution and can help you find tons of on-page and off-page optimization opportunities.

The backlinks analysis tool helps you to check and monitor your link profile (or your competitor’s), and view data on all referring domains. Use it to keep track of your own backlinks or find new link-building opportunities by analyzing rival websites.

SE Ranking’s keyword research tool uses a huge database of over 3 billion keywords, complete with Google autocomplete data. Use it to find high-traffic, low-competition search terms and analyze them using metrics like keyword search volume.

Aside from these core tools, there are a few extra features we really like about SE Ranking. The first is the ‘page changes monitoring’ feature. It alerts you about changes to your site or your competitors’ sites so that you can respond quickly.

Another is the marketing plan. It gives you a step-by-step to-do list to guide your whole SEO strategy and help you stay organized. Just tick tasks off your list as you complete them, or add custom tasks to your list as they come up. We also appreciate the SE Ranking mobile app. It makes it easy to get work done and keep track of important changes on the go.

Ubersuggest

Ubersuggest was launched by Neil Patel as a free keyword research tool but slowly Neil started introducing so many features such as site audits, competitor research, SEO analyzer and made it a premium tool. It still offers a free version with some limited features.

One of the best advantages of using Ubersuggest is that it provides a unique feature called “Content Ideas”. This feature is also the major reason why it’s a better alternative to SpyFu. Just enter any keyword or topic into their tool and generate a ton of incredible content ideas.

Although the free version of Ubersuggest is great for most people but if you want to access more data and features, you should definitely try their Pro version. With their premium version, you can get access to over 6 billion keywords, 2 trillion links, and 1 billion pieces of content. Ubersuggest offers you three pricing plans.

• Individual (costs you $29 per month)
• Business (costs you $49 per month)
• Enterprise (costs you $99 per month)

Compare pricing of SpyFu vs Ubersuggest with the following detailed pricing plan info. SpyFu comes in 3 packages: Basic, Professional, Team. On the other hand, Ubersuggest has not provided information about its pricing.

Moz Pro

Moz Pro is an all-in-one SEO tool that provides a wide range of features, including keyword research, site auditing, link analysis, and rank tracking. When we start comparing Moz Pro to SpyFu, we see that both tools offer valuable insights and can help users improve their SEO strategies. However, SpyFu is more focused on keyword research and PPC, while Moz Pro offers a more comprehensive suite of SEO tools. The choice between the two ultimately depends on your specific needs and budget.

Moz Pro has some of the best competitor analysis tools for SEO in the industry making them an excellent SpyFu alternatives. Moz are actually the ones who created the Domain Authority and Page Authority metrics, two key measurements for successfully analyzing competing sites.

• Price: A standard plan is $99/month with other plans ranging in price up until premium costing $599/month.
• Best for: Businesses looking for in-depth SEO analysis of their own site along with some insight into competitors but without PPC metrics.

With a backlink database of 35.5 trillion links, it’s easy to analyze your competitors’ backlink strategy and how you can beat them. While not as extensive as say Ahrefs or SEMrush, the backlink analysis tool provides substantial grounds for beginning an in-depth review of your competitors’ backlink strategy.

Majestic

Majestic is a powerful SEO tool that offers a range of features to help users improve their website’s search engine rankings and enhance their marketing strategy. In terms of keyword research, Majestic has a slightly reduced functionality than SpyFu.

If you are looking for more comprehensive keyword research features, you may want to cross Majestic off your list. The same goes for the PPC features — since Majestic does not have any, you will need to look after your advertising using some other platform.

If you’re new to SEO, Majestic may not be easy to comprehend — it has a complex user interface with a lot of data to process. Yet, more experienced professionals may find value in such data. Majestic and SpyFu have different pricing models, with Majestic offering a range of plans based on the number of features and data allowances and SpyFu offering a subscription-based pricing model.

Ultimately, your choice between the two will depend on your specific needs, budget, and level of expertise in SEO and digital marketing. If backlink analysis is a priority, then Majestic may be the better choice. You can also look at Majestic alternatives and find a set of features that best suits your needs. If PPC analysis and keyword research are priorities, then you’ll benefit from SpyFu more.

Conclusion

That concludes our roundup of the best SpyFu alternatives! As you can see, there are lots of different tools like SpyFu out there to choose from and there’s a lot of overlap between them. So which one should you choose?

Pick the one that suits your goals, and upgrade your competitive research to get the inside scoop on your competition, elevate your marketing game and outsmart your competitors.

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